I’m Nicolette
Welcome to my portfolio. Browse this site to learn how I can help you and your company with design, growth, retention, and engagement in the digital space.
Graphic design
search engine Optimization
Web Development
Digital design - creating visual elements such as logos, icons, illustrations, banners, and infographics using Adobe software while following brand guidelines, typography, and color palette. I have been tasked to design user interfaces for websites, web applications, and social media with wireframes, prototypes, and mockups that outline the layout, navigation, and overall look and feel of the user interface.
Search engine optimization - analyzing and optimizing websites to improve visibility in search engine results, conducting keyword research, identifying and addressing technical web issues to improve performance scores, and monitoring key metrics including organic search traffic, keyword rankings and trends, conversion rates, and user engagement.
Website/WordPress development: using the best practices to create custom WordPress environments, themes, plugins, and templates. I ensure web pages are responsive and mobile-friendly through layout, images, and content optimization for consistent and user-friendly experiences across various devices. Extending the functionality of existing plugins and building custom solutions via CSS and HTML to meet specific client requirements. Optimizing images, implementing caching techniques, minimizing code, and optimizing database queries. Performing regular updates, maintenance, and troubleshooting tasks to ensure the security, stability, and smooth operation of all landing pages, articles, and posts.
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A list of digital marketing campaigns I designed and implemented for various clients like Joanna Gaines, Kroger, and Vitacost.
JOANNA GAINES + KROGER
Joanna Gaines Magnolia Table Cookbook Campaign
VITACOST
A Healthy Start to the School Year Campaign
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Offering eye-catching custom logos is one of my favorite tasks to undertake. Using my creative side to design visual art that communicates a company’s identity and message is always a fun endeavor.
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Web design and development is something I consider to be a serious yet exciting task. I enjoy using CSS, HTML, JAV, plug-ins, widgets, etc, to customize, create, and design a website.
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I have been a recipe developer for over 12 years now. I write, create, implement, capture photographs, and edit all content so it is post-ready for all social media platforms. I have been hired by over 8 companies to create specialized digital content and campaigns on topics like food, health, nutrition, photographs, laboratory services, and medicine.
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Whisk in Wellness is my personal baby that I built and designed this myself about 6 years ago. I currently design and manage all website plugins, widgets, email campaigns, content and graphics, which are also displayed on social channels. I wish I could dedicate more time to it, but I can’t say I’m too disappointed in staying busy helping other companies grow.
Site Structure + SEO
Analytics + Metric Data
Multimedia Marketing
Email Design + Automation
Optimized Content
Growth Marketing
Acquisitions
Digital Branding
Social Media Insight
Logo and Visual Designs
Digital Graphics
Retention + Engagement
WordPress Development
Web Optimization